Snapchat is growing so big that it has started acquiring more and more companies. Bitstrips, the personalised avatar/comic strip company is the latest one to come under the umbrella of Snapchat and it reportedly cost around 100 million.
You may remember Bitstrips as the name behind Bitmoji, the personalised avatars platform that took over our social media profiles a couple of years ago. Since then, the hype of Bitmoji may have cooled down significantly, however Snapchat foresaw an opportunity and decided to acquire the service.
In the era of face-swapping and emoji, one may wonder what was the reason behind Snapchat’s move. First of all, a good reason that could explain the acquisition is Bitstrips’ long standing experience with keyboard integration. Once a user downloads the app and creates a personalised avatar, Bitmoji offers the option to function as a third-party keyboard which lets users communicate with their friends using their personalised avatar.
Moreover, with the ability to create bespoke geofilters, Snapchat sees that there’s an opportunity for its app to take the personalisation a step further, by adding avatars on them. Not such a bad idea, huh?
Although no official announcement has been made yet, we will be updating you soon with more information regarding Snapchat plans on integrating Bitmoji on its main platform.
If you like our stories, there is an easy way to stay updated:
You might also like
More from Snapchat
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snapchat Shows Off Its Latest Advances In AR During #ComplexCon
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.