“Face swap” lenses… they’ve made it off Snapchat. Ever heard of MSQRD? It’s got nothing to do with Snapchat and it’s currently one of the world’s hottest app. Short for “Masquerade”, it allows you to customise and share your video selfies. Facebook has just bought it, looking to significantly boost its video offerings.
Masquerade is “the showcase app for Masquerade face tracking and 3D face placement SDK”. Remember, we talked about Snapchat’s Swapface filters the other day?
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Well, Masquerade – MSQRD for short – is an app that allows you to do pretty much the same thing, but you can share your face tracking experiments.
[quote]Record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook has been working hard on its video features and it’s only logical that it bought MSQRD. In its announcement, the company says that
[quote]Masquerade has built a fantastic app, MSQRD, with world-class imaging technology for video. We’re excited to welcome Masquerade to our team and continue enhancing the Facebook video experience[/quote]
I am pretty sure that Facebook is going to somehow integrate a filters feature on Messenger, or as part of its Live Streaming video feature.
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …