What Happens When Facebook "Steals" Your Corporate Visual Identity

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While many are not convinced about Facebook entering the world of financial services, one bank might have one good reason to be upset: Calibra’s logo bears a striking resemblance with theirs.

There are many people who are not happy about the idea of Facebook getting into financial services. I get it. But one bank has a real good reason to be upset. Startup bank Current woke up on Tuesday to realize that Facebook’s Calibra logo showed a striking resemblance to its own.

Current launched in 2017 with an app-controlled debit card designed for kids before introducing a regular checking account towards the end of the same year.

The bank posted a comparison of its logo together with Calibra’s on Twitter, with the message: “This is what happens when you only have 1 crayon left.”

this is what happens when you only have 1 crayon left pic.twitter.com/2JY5JfesQD
— Current (@current) June 19, 2019

While the resemblance is striking, it is possible this was not a case of plagiarism. Like The Verge mentioned, neither tildes nor circles are uncommon shapes. Plus, Libra, the cryptocurrency Calibra will be using uses three tildes (≋) as its symbol.