In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social (before the new Super Bowl ads came and smashed everything…)
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spend does not always link to how successful a spot gets to be on social!
This week, GEICO says on top, Truth ranks at #2 with its anti-tobacco campaign (❤️) and Google takes the podium with its new Pixel 2 TV spot.
#1 – GEICO, ‘How to Draw a Masterpiece’
| 7.98% Digital SOV | 4,333,948 Online views | 22,235 Social Actions | $4,364,857 Estimated TV spend |
#2 – Truth, ‘Worth More: Struggling Communities’
| 3.96% Digital SOV | 2,033,586 Online views | 11,775 Social Actions | $3,339,206 Estimated TV spend |
#3 – Google Pixel 2, ‘The Picture Perfect Life’
| 1.89% Digital SOV | 1,151,733 Online views | 4,446 Social Actions | $2,281,073 Estimated TV spend |
#4 – KFC Smoky Mountain BBQ, ‘Honky Tonk’
| 1.77% Digital SOV | 595,754 Online views | 7,308 Social Actions | $1,191,143 Estimated TV spend |
#5 – L’Oreal Paris Elvive, ‘Comeback’
| 1.29% Digital SOV | 846,490 Online views | 2,641 Social Actions | $2,834,947 Estimated TV spend |
#6 – Uber, ‘Khalid’s Road to Best New Artist Nominee’
| 0.9% Digital SOV | 96,767 Online views | 5,041 Social Actions | $1,960,996 Estimated TV spend |
#7 – Party City, ‘Best Aunt Ever’
| 0.76% Digital SOV | 21,595 Online views | 4,581 Social Actions | $1,336,442 Estimated TV spend |
#8 – MasterCard, ‘Can’t Judge a Book’
| 0.56% Digital SOV | 31,610 Online views | 2,895 Social Actions | $2,605,971 Estimated TV spend |
#9 – DURACELL, ‘Headphones’
| 0.55% Digital SOV | 302,149 Online views | 1,504 Social Actions | $1,125,882 Estimated TV spend |
#10 – Shopkins Wild Style, ‘Which Tribe Is Your Vibe?’
| 0.55% Digital SOV | 420,207 Online views | 745 Social Actions | $1,006,588 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
Diesel Helps You Immortalize All The Things You Did Not Do In 2020
This year has been (still is) very unpredictable. So Diesel launched “Unforgettable Denim” to celebrate all the things you did …
Google Area 120 Launches Tables, A Work Tracking Tool
Another app from Area 120, Google's in-house incubator for experimental projects. Welcome Tables, a work tracking tool for teams.
NEW: Share Your Opinion With Spotify Interactive Podcast Polls
Spotify podcast polls aim to render the experience more interactive for listeners on both its Android and iOS apps.
Opera Updates Android And Desktop Apps With New Features
Opera has updated its Android 60 and desktop apps with new features to help users safely access their data on …
IKEA Recreates Yoga Poses To Promote Its Own Products
IKEA Yoga is probably the most absurd, and clever, product campaign the brand has ever launched. And people can't stop …
Twitter Turns Tweets About Wearing Masks Into Billboards
New Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the …
Facebook Launches Weeklong US Voter Registration Drive
Facebook is running the largest voting information campaign in American history, encouraging people in the US to register to vote.
3 Courses To Help You Get Discovered On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you get discovered on Facebook and Instagram.
Facebook Rights Manager Now Helps Creators Protect Their Images
Facebook Rights Manager has helped Creators protect their videos since April 2016. Now it is also available for images.
