In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social (before the new Super Bowl ads came and smashed everything…)
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spend does not always link to how successful a spot gets to be on social!
This week, GEICO says on top, Truth ranks at #2 with its anti-tobacco campaign (❤️) and Google takes the podium with its new Pixel 2 TV spot.
#1 – GEICO, ‘How to Draw a Masterpiece’
| 7.98% Digital SOV |
4,333,948 Online views |
22,235 Social Actions |
$4,364,857 Estimated TV spend |
#2 – Truth, ‘Worth More: Struggling Communities’
| 3.96% Digital SOV |
2,033,586 Online views |
11,775 Social Actions |
$3,339,206 Estimated TV spend |
#3 – Google Pixel 2, ‘The Picture Perfect Life’
| 1.89% Digital SOV |
1,151,733 Online views |
4,446 Social Actions |
$2,281,073 Estimated TV spend |
#4 – KFC Smoky Mountain BBQ, ‘Honky Tonk’
| 1.77% Digital SOV |
595,754 Online views |
7,308 Social Actions |
$1,191,143 Estimated TV spend |
#5 – L’Oreal Paris Elvive, ‘Comeback’
| 1.29% Digital SOV |
846,490 Online views |
2,641 Social Actions |
$2,834,947 Estimated TV spend |
#6 – Uber, ‘Khalid’s Road to Best New Artist Nominee’
| 0.9% Digital SOV |
96,767 Online views |
5,041 Social Actions |
$1,960,996 Estimated TV spend |
#7 – Party City, ‘Best Aunt Ever’
| 0.76% Digital SOV |
21,595 Online views |
4,581 Social Actions |
$1,336,442 Estimated TV spend |
#8 – MasterCard, ‘Can’t Judge a Book’
| 0.56% Digital SOV |
31,610 Online views |
2,895 Social Actions |
$2,605,971 Estimated TV spend |
#9 – DURACELL, ‘Headphones’
| 0.55% Digital SOV |
302,149 Online views |
1,504 Social Actions |
$1,125,882 Estimated TV spend |
#10 – Shopkins Wild Style, ‘Which Tribe Is Your Vibe?’
| 0.55% Digital SOV |
420,207 Online views |
745 Social Actions |
$1,006,588 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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