In this day and age, TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social (before the new Super Bowl ads came and smashed everything…)
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spend does not always link to how successful a spot gets to be on social!
This week, GEICO says on top, Truth ranks at #2 with its anti-tobacco campaign (❤️) and Google takes the podium with its new Pixel 2 TV spot.
#1 – GEICO, ‘How to Draw a Masterpiece’
| 7.98% Digital SOV | 4,333,948 Online views | 22,235 Social Actions | $4,364,857 Estimated TV spend |
#2 – Truth, ‘Worth More: Struggling Communities’
| 3.96% Digital SOV | 2,033,586 Online views | 11,775 Social Actions | $3,339,206 Estimated TV spend |
#3 – Google Pixel 2, ‘The Picture Perfect Life’
| 1.89% Digital SOV | 1,151,733 Online views | 4,446 Social Actions | $2,281,073 Estimated TV spend |
#4 – KFC Smoky Mountain BBQ, ‘Honky Tonk’
| 1.77% Digital SOV | 595,754 Online views | 7,308 Social Actions | $1,191,143 Estimated TV spend |
#5 – L’Oreal Paris Elvive, ‘Comeback’
| 1.29% Digital SOV | 846,490 Online views | 2,641 Social Actions | $2,834,947 Estimated TV spend |
#6 – Uber, ‘Khalid’s Road to Best New Artist Nominee’
| 0.9% Digital SOV | 96,767 Online views | 5,041 Social Actions | $1,960,996 Estimated TV spend |
#7 – Party City, ‘Best Aunt Ever’
| 0.76% Digital SOV | 21,595 Online views | 4,581 Social Actions | $1,336,442 Estimated TV spend |
#8 – MasterCard, ‘Can’t Judge a Book’
| 0.56% Digital SOV | 31,610 Online views | 2,895 Social Actions | $2,605,971 Estimated TV spend |
#9 – DURACELL, ‘Headphones’
| 0.55% Digital SOV | 302,149 Online views | 1,504 Social Actions | $1,125,882 Estimated TV spend |
#10 – Shopkins Wild Style, ‘Which Tribe Is Your Vibe?’
| 0.55% Digital SOV | 420,207 Online views | 745 Social Actions | $1,006,588 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
Facebook Workplace Platform Reaches New Paid Subscriptions Record
Facebook has announced that its collaborative platform Workplace now has over 7 million paid subscribers.
Google Pay Starts Letting US Users Send Money Abroad
Google Pay has integrated with Western Union and Wise to allow users in the US to send money to Google …
TikTok Introduces New ‘Green Screen’ Duet Layout
TikTok has announced the launch of a new Green Screen Duet layout - a combination of the Green Screen effect …
Reddit Introduces KarmaLab, An In-House Creative Agency For Advertisers
Reddit is launching KarmaLab, its first in-house creative strategy agency dedicated to setting brands up for success on the platform.
The Mess We Miss: Pepsi Dives Deep Into Pre-Pandemic Nostalgia
Pepsi debuts “The Mess We Miss,” a nostalgic film about all the beautiful, and messy, moments we all yearn to …
The Biden Administration Chooses McDonalds For Its Vaccine Awareness Campaign
The Biden administration has enlisted McDonald’s for its multimillion-dollar vaccine awareness campaign, “We Can Do This.”
TikTok Is Reportedly Testing A Recruitment Tool
TikTok is reportedly beta testing a new feature that will let employers targeting Gen-Zs, list jobs on its platform.
You Can Now Buy And Sell NFTs On eBay
After hinting at its interest in cryptocurrencies and NFTs recently, eBay has now announced that you can buy NFTs on …
YouTube Will Pay Creators $100 Million To Create Content For Shorts
YouTube is introducing the $100 million YouTube Shorts Fund to reward creators for their content on its short-form video feature, …
