Bringing social media applications to real life is the buzz these days. We see more and more brands embracing this type of promotion and, to be honest, it shows just how much potential there is in social media and traditional marketing and advertising.
Also Read: It Now Only Takes A Swipe To Make The Perfect Instagram
Clothes brand Forever21 is the latest brand to bring a social media IRL – and, boy has it gone big! More specifically, Forever21 has teamed up with Breakfast NY, a rapid product and prototype company and created a 2,000 pound machine that can dynamically display images and basic animations with 6,400 mechanical spools of thread.
So what does this machine do? Simple! It weaves your Instagram shot, when it’s accompanied by the #F21ThreadScreen hashtag. Those images are automatically captured and optimized for the screen’s 80×80 resolution. Then, a series of motors turn the thread spools in such way, so that they reflect the right kind of colour.
The mechanism behind the super machine ia impressive: The thread display is comprised of over 200,000 parts and 6,400 mechanical spools of thread.
See it in action below!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …