Walmart says it is teaming up with Microsoft, as reports suggest Microsoft could announce a TikTok deal in the coming days.
The headlines around TikTok are getting weirder by the day.
Related | TikTok Launches Limited-Edition Apparel Collection
“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” said a Walmart spokesperson in a statement to CNBC. “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators.”
While the news could seem strange at first, a partnership could totally make sense for Walmart. But what would be the impact of such a deal on other brands trying to develop a presence on the platform?
This would not be the first time Walmart and Microsoft partner up either. A couple of years ago, the companies teamed up to try and take on Amazon as part of deal that saw Walmart using Azure and Microsoft 365 across its business, alongside projects focused on machine learning and AI.
The future of TikTok remains uncertain. Just days ago the company announced it would sue the Trump administration. And today, its CEO, Kevin Mayer quit.
You might also like
More from TikTok
Oracle Is TikTok’s New ‘Trusted Technology Partner’ For The US
TikTok will not be selling its US operations. Instead, the Chinese-owned platform has chosen Oracle as its new "Trusted Technology …
TikTok Introduces New ‘Stitch’ Editing Feature
TikTok has announced a new editing feature called Stitch, that lets users clip and integrate scenes from other users' videos.
TikTok Introduces Marketing Partner Program For Advertisers
TikTok has announced the launch of a new Marketing Partner Program with nearly 20 certified partners across various areas of …
TikTok Partners With Teespring To Let Creators Sell Merch On Its App
TikTok is partnering with commerce platform Teespring to let creators sell merchandise directly through its app.
TikTok Works With Jaden Smith To Celebrate His Latest Album Release
TikTok and Jaden Smith are collaborating on exclusive co-branded merch and a global Live stream to celebrate the release of …
TikTok Launches Limited-Edition Apparel Collection
TikTok collaborated with Ntwrk and Designer Joshua Vides on a limited-edition apparel collection inspired by its #FitCheck videos.
Getting Started With TikTok Analytics
TikTok has published a short guide as part of its Tutorial Series, to help you get started with TikTok Analytics.
TikTok Announces First Recipients Of Its $1B Creator Fund
After announcing its $1 billion Creator Fund earlier this month, TikTok has announced the first creators to receive funding.
TwiTok? Twitter Enters Talks To Acquire TikTok
Twitter has reportedly entered talks to acquire TikTok's US operations, after President Trump gave TikTok a 45-day ultimatum, to sell …
