Walmart says it is teaming up with Microsoft, as reports suggest Microsoft could announce a TikTok deal in the coming days.
The headlines around TikTok are getting weirder by the day.
“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” said a Walmart spokesperson in a statement to CNBC. “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators.”
While the news could seem strange at first, a partnership could totally make sense for Walmart. But what would be the impact of such a deal on other brands trying to develop a presence on the platform?
This would not be the first time Walmart and Microsoft partner up either. A couple of years ago, the companies teamed up to try and take on Amazon as part of deal that saw Walmart using Azure and Microsoft 365 across its business, alongside projects focused on machine learning and AI.
The future of TikTok remains uncertain. Just days ago the company announced it would sue the Trump administration. And today, its CEO, Kevin Mayer quit.
You might also like
More from TikTok
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.