TikTok collaborated with Ntwrk and Designer Joshua Vides on a limited-edition apparel collection inspired by its #FitCheck videos.
As TikTok faces pressure from the US and UK governments, it wants everyone to know that it’s “NOT GOING ANYWHERE!” In celebration of the creativity of its community, the company worked with NTWRK and visual artist and designer Joshua Vides to create an apparel collection that spells that out.
The collection was inspired by the TikTok community’s #FitCheck videos and features a limited t-shirt and hoodie. The merch was only available on August 26 for one day only, on the TikTok app, TikTok.com, and the NTWRK app.
Related | Getting Started With TikTok Analytics
As part of the launch, TikTok users received early access to the collection within the app via @ntwrk’s TikTok LIVE stream from 10 a.m. to 11 a.m. PT. on Wednesday.
@brittany.xavierThe collection drops 8/26 at 10am PST on TikTok and only avail for 24 hours! ad @ntwrk @tiktok ##joshuavides ##FITCHECK ##NTWRK♬ original sound – brittany.xavier
The TikTok LIVE Stream, featuring a conversation between Joshua Vides and TikTok creator Brittany Xavier (@brittany.xavier), will be the first time TikTok users will be able to purchase a product during a TikTok LIVE stream.
The collection was also available for 24 hours on the TikTok website, and on the NTWRK app.
Whether TikTok is or is not going anywhere remains to be seen, but this merch collaboration might be a good way to rally the community behind it by memorializing the sentiment.
You might also like
More from TikTok
TikTok is expanding its existing collaboration with Universal Music Group, bringing future benefits for recording artists and songwriters.
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
TikTok is rolling out a new warning banner on videos that contain unverified information, to discourage users from sharing them.
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
After the success of the Ratatouille Musical, the current Netflix sensation Bridgerton could soon become the next TikTok Musical.
Ratatouille, the TikTok musical, helped raise more than $1 million to help support the performance industries during the pandemic.