With Vertical Cinema, Apple is revisiting Hollywood’s greatest genres and how they might have looked in with vertical framing.
If you are going to make a video using your phone, chances are that you will shoot vertically. It not only feels more natural when using your phone, but Instagram, Snapchat, and TikTok have made vertical video the standard for homemade content.
Yet, vertical has remained a no-go format for many video professionals, and ad agencies, who continue to ignore the trends and view landscape as the only valid format for storytelling.
Related | It’s Here! Instagram Reels Rolls Out Globally
As the flag-bearer of vertical video, Apple decided it was time to showcase how the format could, in fact, improve storytelling. And what better than Hollywood’s greatest to make a point?
“Vertical Cinema” is a 9-minute reimagining of Hollywood history, entirely shot vertically on an iPhone 11 Pro.
The film was imagined by TBWA\Media Arts Lab and directed by Oscar-winner Damien Chazelle, who wrote and directed 2016’s La La Land.
https://www.youtube.com/watch?v=xqiPZBZgW9c
As a good Hollywood story “Vertical Cinema” features an unlikely hero, a stuntman to be precise, for whom everything works out in the end, as he finds himself dropped in a silent movie, am Indiana-Jones-style adventure, a Western, an action movie and more.
“Vertical Cinema” is a work of art. But it also does an impressive job of showing how vertical is better in some cases like closeups or framing faces. And of course, as such, it also is a fantastic ad for the iPhone 11 and its camera.
The campaign also released a behind-the-scenes video where Chazelle said the process gave him a far deeper appreciation for the phone and for the largely untapped potential of vertical video.
https://www.youtube.com/watch?v=w41SUOzS09A
“There’s the accessibility of the phone,” the director said, “that hopefully, a little movie like this throws a few ideas out there that people can then play with literally on their own or at home or in their backyards.”
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
