Each comic book hero has his own universe – city, nemeses, assistants, etc. Sometimes these universes overlap and heroes meet IRL. So, every now and then, a movie like Batman V Superman is made. In it, universes collide and the lines between them and their protagonists are blurred… It’s only fitting therefore, that the marketing campaign for the film deftly does the same – blending reality with comic book fiction.
Also Read: Marvel Unlocks New Age of Ultron Trailer With Tweets
Did you catch the latest Lex Luthor interview for WIRED? Written by Ron Troupe (see what they did there?), and produced by WIRED’s Brand Lab it reads like… like an interview you’d imagine Lex Luthor giving…
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Ron Troupe begins by introducing the interview,
[quote]The impending launch of his company’s revolutionary new operating system Lex/OS (I got my hands on the beta and, yeah, it’s awesome) seemed like the perfect moment to sit down with the dynamic and, at times, controversial, young genius behind the LexCorp magic to see what else he’s got up his sleeve.[/quote]
We, unlike Ron Troupe weren’t able to get our hands on the Beta, but we did see the promotional video for the OS on LexCorp’s YouTube Channel.
The article is full of facts and trivia that only real fans would be able to spot, a nod to other wealthy superheroes and the corporate entities they represent, a diss or two (towards Batman no less, and not Superman), and is made complete with the promotion of a new operating system being launched by Lex’s company, LexCorp.
WIRED even tweets about the article, mentioning Lex himself…
Get the inside scoop on @alexanderluthor and #LexCorp in our exclusive interview. https://t.co/a47ox5GWLC pic.twitter.com/5ayaX4Ia9M
— WIRED Insider (@WIREDInsider) December 18, 2015
See, Lex has his own Twitter account, with over 22k followers!
.@FortuneMagazine Looking forward to reading about #LexCorp. Father would be proud. http://t.co/esCqzVAaAz
— Lex Luthor (@alexanderluthor) October 5, 2015
The article follows a previous similar one for Fortune Magazine from October 2015, sponsored by LexCorp. WIRED’s article on the other hand is attributed to Warner Bros.
This campaign is not the first of its kind exactly. Fictional characters have been given their own social media presence in the past, and of course d. I do think it’s really smart though. Also, I can only imagine that it is just a small part of the marketing that Warner has lined up for the launch of the film in just over 3 months. Let’s just wait and see… I am actually quite excited to see what they are going to come up with next.
You might also like
More from Creative Campaigns
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …
