Fans of Marvel’s Avengers film franchise rejoiced this week when they were treated to the third instalment of the Age of Ultron trailer. Marvel had promised to unlock the trailer if fans tweeted about it, and as Snickers did during the lead up to the Super Bowl, they kept their promise. And oh boy, was it worth it! It seems that brands are using this method of promotion more and more these days. And it’s quite effective might I add.
Also Read: How to Use ‘Flock to Unlock’ To Spread Υour Message Οn Twitter
So, what did Marvel do exactly? It made very good use of Twitter‘s Flock to Unlock feature. It all started with a promoted tweet with a “Tweet to Unlock” button which also allowed users to see how far from unlocking the trailer they all were.
Pressing the CTA button then allowed users to share the activation with their followers. The tweet received over 8,000 retweets and over 5,000 favourites. Head over to the unlocked tweet to watch the trailer – or you could just sit tight and watch the awesomness below. ;-)
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Whether you like the Avengers films or not, you have to at least give Marvel credit for the promotion of the film. The trailer itself is epic!
Related Stories:
- SNICKERS’s Full Super Bowl Ad Is Here!
- New Age Of Ultron Trailer Pitches Facebook Against YouTube
- The Official Twitter Plugin For WordPress Is Here
More from Creative Campaigns
Twitter Wants To Give You More Control Over What You Share
Some major changes might be coming to Twitter in 2020, from giving you more control over who can retweet or …
You Can Now Publish To TikTok With Adobe Premiere Rush
Adobe has updated Premiere Rush its all-in-one, cross-device video editing app, to allow creators to share their videos directly to …
The Cookie Monster Is Back Giving Navigation Instructions On Waze
After a brief stint on Waze back in June, the Cookie Monster is back giving you navigation instructions on the …
