Ten million Uber free rides to vaccine appointments will help people reach vaccination centers across the US.
The campaign by R/GA features the iconic film director Spike Lee.
Titled “Vaccinate the Block,” the campaign developed by R/GA is asking the public to help Uber’s efforts to drive people across America to their vaccine appointments.
According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments.
In total, Uber has pledged to provide 10 million free rides to vaccination centers to help curb the ongoing disastrous effects of the COVID-19 pandemic. The film features Spike Lee, teaming up with photographer Tyle Mitchell.
“At Uber, we’re committed to helping ensure transportation is not a barrier to getting a vaccine,” said Julia Paige, Uber’s director of social impact, who is leading the distribution of the ad. “That’s why we’ve launched the in-app Uber Donate feature and the Vaccine Access Fund. With the help of nonprofit organization Local Initiatives Support Corporation, we’ll help those most in need reach a vaccine.”
In February, Uber already ran a similar initiative in Poland, providing 10,000 promo codes for rides to receive a vaccination. Prior to that, in March 2020, the company also supported Polish medics in the fight against Coid-19, covering the cost of 10,000 trips to hospitals and meals.
Thomas Ranese, Vice President, Marketing
Danielle Hawley, Global Executive Creative Director
Laura Jones, Global Head of Marketing, Mobility
Chris Polychronopolous, Global Creative Director
Carey Head, Global Director of Creative Production
Max Hollander, Global Brand Manager
Jenise Fritz, Program Manager
Courntie Cotillo, Head of Program Management
Nick Silver, Head of Product Marketing, Safety
Erika Brickley, Global Social Media, Mobility
Gracie Childress, Paid Media Manager
Julia Paige, Director of Social Impact
Lindsay Liptok, US&C Brand Marketing, Mobility
Melanie Boudreau, US&C Brand Marketing, Mobility
Andrew Hasbun, Global Consumer Communications
Lexi Levin Mitchel, Global Consumer Communications
Mikaela Flynn, Associate Creative Director, Digital
Eriel Tayo, Copywriter, Digital
Vlad Diedov, Production Designer
Agency – R/GA
Shannon Washington, SVP Executive Creative Director
Chapin Clark, Executive Creative Director Social Content
Gavin Guidry, Creative Director
JJ Lim, Creative Director
Chris Detoy, Director of Content Production
Sarah Phillips, Senior Integrated Producer
Steve Intrabartola, Senior Content Producer
Chris Forsythe, Group Production Director
Nicolina Jennings, MD Client Services
Becca Teach, Account Director
Rowan Mansfield, Senior Copywriter
Corey Thorn, Senior Art Director
Kate Ross, Copywriter
Courtney Fay, Art Director
Lynda Blaney-Smith, Director Business Affairs
Natalie Roback, Senior Manager Business Affairs
Emily Arnold, Senior Connections Planner
Pete Fraser, Group Director Connections
Aaron Harridge, Strategy Director
Pawel Rokicki, Design Director
Langston Williams, Senior Strategist
Tyler Mitchell, Director and Photographer
Candice Marks, Vice President at Art Partner
Kevin Isabelle, Producer at Art Partner
All Day Every Day, Production Company
Arrow Kruse, Partner / Executive Producer
Alex Needles, Executive Producer
Jon Messner, Line Producer
Ryan Marie Helfant, Director of Photography
Cut + Run, Editorial
Ben McCambridge, Editor
Eyton Gutman, Senior Producer
Jogger Studios, Post-Production
Mike Tockman, Senior Producer
Upper Studio, Retouching
Alex Bickel, Co-Founder & Senior Colorist at Color Collective
Rob Kaplan, Partner/EVP Head of Music Supervision at Premier Music
Aaron Mercer, Partner/EVP Head of Music Supervision at Premier Music
Tom Jucarone, Partner & Mixer at Sound Lounge
Talent: Spike Lee, Karen Sellars, ICM Partners
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