Twitter is starting to let advertisers appear in its Explore tab with a new Promoted Trend Spotlight ad unit. Disney is the first company to use it.
After burying its Moments feature within its Explore tab, Twitter is ready to make more money from its trending topics. To do so, the company is now starting to give brands space at the top of the Explore tab to run a new Promoted Trend Spotlight ad unit with a GIF or image background. During a campaign, ads will appear at the top of a user’s Explore tab for the first two visits of a day, before moving down the Trends list. When tapped, they open a list of relevant Tweets from the advertiser.
Disney is the first company to use Promoted Trend Spotlight ads for the promotion of the new “Christopher Robin” movie. Anthy Price, Disney’s company’s executive VP of media told TechCrunch that her company used the new ad unit by combining it with a campaign with Tweets from favourite “Winnie the Pooh” characters.
“The Promoted Trend Spotlight on Twitter allowed us to prominently highlight Winnie the Pooh and celebrate the launch of ticket sales for Christopher Robin while four of the characters took over major Disney handles on the platform to engage with fans,” she said.
Confirming the new ad unit, a Twitter spokesperson told TechCrunch “we are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform.”
Advertisers will be able to buy Promoted Trend Spotlight ads as add-ons to their Promoted Trends ad campaigns which up until now place ad units in Twitter’s list of popular topics.
You might also like
More from Twitter
Emoji Reactions And Downvotes Could Be Coming To Twitter Soon
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter Tests Way To View YouTube Videos Directly In Timeline
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter Now Lets You Secure Your Account With Multiple 2FA Security Keys
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Twitter Is Testing Voice Messages In DMs
Twitter is testing a new feature that lets users record, and send, voice messages in their DMs.
Twitter CFO: Trump Ban Is Permanent
According to Twitter's CFO, Trump will never be allowed back on its platform - even if he became president again.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
