Twitter is starting to let advertisers appear in its Explore tab with a new Promoted Trend Spotlight ad unit. Disney is the first company to use it.
After burying its Moments feature within its Explore tab, Twitter is ready to make more money from its trending topics. To do so, the company is now starting to give brands space at the top of the Explore tab to run a new Promoted Trend Spotlight ad unit with a GIF or image background. During a campaign, ads will appear at the top of a user’s Explore tab for the first two visits of a day, before moving down the Trends list. When tapped, they open a list of relevant Tweets from the advertiser.
Disney is the first company to use Promoted Trend Spotlight ads for the promotion of the new “Christopher Robin” movie. Anthy Price, Disney’s company’s executive VP of media told TechCrunch that her company used the new ad unit by combining it with a campaign with Tweets from favourite “Winnie the Pooh” characters.
“The Promoted Trend Spotlight on Twitter allowed us to prominently highlight Winnie the Pooh and celebrate the launch of ticket sales for Christopher Robin while four of the characters took over major Disney handles on the platform to engage with fans,” she said.
Confirming the new ad unit, a Twitter spokesperson told TechCrunch “we are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform.”
Advertisers will be able to buy Promoted Trend Spotlight ads as add-ons to their Promoted Trends ad campaigns which up until now place ad units in Twitter’s list of popular topics.
You might also like
More from Twitter
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
How To Share A Tweet In A Fleet
Twitter rolled out Fleets globally this week, and with it comes a new way to share existing tweets with your …
