Twitter is starting to let advertisers appear in its Explore tab with a new Promoted Trend Spotlight ad unit. Disney is the first company to use it.
After burying its Moments feature within its Explore tab, Twitter is ready to make more money from its trending topics. To do so, the company is now starting to give brands space at the top of the Explore tab to run a new Promoted Trend Spotlight ad unit with a GIF or image background. During a campaign, ads will appear at the top of a user’s Explore tab for the first two visits of a day, before moving down the Trends list. When tapped, they open a list of relevant Tweets from the advertiser.
Disney is the first company to use Promoted Trend Spotlight ads for the promotion of the new “Christopher Robin” movie. Anthy Price, Disney’s company’s executive VP of media told TechCrunch that her company used the new ad unit by combining it with a campaign with Tweets from favourite “Winnie the Pooh” characters.
“The Promoted Trend Spotlight on Twitter allowed us to prominently highlight Winnie the Pooh and celebrate the launch of ticket sales for Christopher Robin while four of the characters took over major Disney handles on the platform to engage with fans,” she said.
Confirming the new ad unit, a Twitter spokesperson told TechCrunch “we are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform.”
Advertisers will be able to buy Promoted Trend Spotlight ads as add-ons to their Promoted Trends ad campaigns which up until now place ad units in Twitter’s list of popular topics.
You might also like
More from Twitter
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
Twitter Tests Larger Product Displays With Twitter Shops
The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on …