Twitter has announced a partnership with UNHCR to launch a global campaign aiming to raise awareness of the issue of winterisation assistance faced by millions of refugees.
As explained by Stephanie Terroir, Twitter’s Head of Brand Strategy for Middle East and North Africa, and George Salama, Head of Public Policy, Government Relations & Philanthropy for the region, the #KnitForRefugees campaign aims “to proactively and collectively shed light on an important issue facing Syrian and Iraqi internally displaced persons (IDPs) and refugees in the Middle East North Africa region as winter approaches” – the access to winterisation assistance.
Urgent funding is needed to make sure that around 14 million Syrians and Iraqis who are displaced in the region can receive the life-saving winterisation assistance before freezing temperatures get to the region.
If they can’t access assistance, tens of thousands of families will be affected, and for many, “this will be the ninth consecutive winter in displacement” explain Terroir and Salama.
Humanity is the thread that binds us together.
The names of 500 people who RT this tweet will be woven into it. 🧣🧶🧵 pic.twitter.com/0xs3G7bi1l
— UNHCR, the UN Refugee Agency (@Refugees) June 29, 2019
The collaboration with Twitter aims to bring awareness to this issue and share an important call to action, encouraging people to act and donate in advance. London-based company Kniterate has joined the campaign to “demonstrate the power of Tweets, as a compact digital knitting machine begins to knit a tapestry featuring participating Twitter accounts.”
The campaign will be rolled out in the UAE first, and will eventually spread across multiple regions before winter. The campaign will conclude on 30th November 2019, and its results will be shared during the Global Summit of Refugees in Geneva.
More from Twitter
During a presentation at CES, Twitter revealed a new feature under development that will let users define the organic audience …