Twitter’s first campaign in Ghana went live this week, with billboards of Ghanaian Tweets and a partnership with the Afrochella festival.
Twitter has launched its first-ever campaign in Ghana, bringing actual Tweets to billboards across the country. In addition to the giant billboards, the campaign also launched the first dedicated handle in sub-Saharan Africa, @TwitterGhana.
In addition, it also includes a partnership with this year’s Afrochella festival, bringing a custom hashmoji, Spaces conversations with Afrochella talent, and panel discussions.
Following Twitter’s announcement earlier in the year, the platform is now looking to ramp up its presence on the African continent. The billboards populating Accra and Tema display the funniest and most relatable Tweets from Twitter Ghana.
Furthermore, Twitter held the first Twitter Spaces #TapInWith conversation, featuring Ghanaian superstar and Dancehall Artist, Stonebwoy.
The announcement of its partnership with Afrochella coincides with the rollout of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021, and #Afrochella21.
“With a series of live events on the platform and on-site activations lined up, Twitter will be at the heart of Afrochella conversations, providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring color to the festival,” the company said in an email to WeRSM.
A series of #AfrochellaSpaces will also be hosted by Twitter Spaces. The events will bring artists’ festival performances to the live conferencing space on the platform, providing an opportunity for them to connect and interact directly with fans.
A Twitter Music Panel Discussion at the Afrochella Music Museum will offer live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
“This partnership represents a unique opportunity to share in the richness of Afrochella, and a deepening of our commitment to being a home for diverse peoples, cultures, and perspectives,” explains Uche Adegbite, Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation program.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations on the Timeline. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent, and beyond.”
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