According to reports, Twitter is testing a ‘Subscribe to conversation’ feature that will allow users to get notified about conversation without engaging with them.
Even Jack Dorsey knows that it’s hard sometimes to follow conversations on Twitter. That’s why Twitter has been working very hard lately to find new ways to help users follow conversations more easily. In February, the company announced that it wants to make it “easier for users to read, understand, and join conversations” and even announced a new prototype app called twittr, asking users to help it “build some new Twitter features.”
Now, Twitter is testing a new ‘Subscribe to conversation’ button that will allow users to “get notified over a conversation without liking or replying.” The new feature was spotted by Jane Manchun Wong, who Tweeted a screenshot late last week.
And while we were all expecting Twitter to be tight-lipped about the test, the company’s Comms team actually confirmed it, saying that it is part of Twitter’s work to make its platform “more conversational.”
This is part of our work to make Twitter more conversational 🛠💬 https://t.co/jB4PWv3A04
— Twitter Comms (@TwitterComms) March 15, 2019
As it’s getting more and more difficult to cut through the noise on social media and even harder to follow the fast pace of online conversations, this new feature is a welcome addition to Twitter.