To boost the discovery of live video on its platform, Twitter is bringing new stream notifications right to the top of your timeline.
As Twitter expands its live streaming offerings – whether user-generated or professionally created – it needs to find more ways to get people to watch broadcasts and discover more when they happen. One of the ways it is now doing this is through new stream notifications at the top of users’ timelines.
Essentially, when accounts they follow go live, Twitter will make sure they know about it. Of course, this presupposes that someone is following the right accounts to get notifications from them, but it is surely one step in the right direction.
We’re making it easier to find and watch live broadcasts. Now, when accounts you follow go live, the stream will appear right at the top of your timeline.
Catch breaking news, your favorite personalities, and can't-miss sports moments. Rolling out now on iOS and Android. pic.twitter.com/gka2NDHGDX
— Twitter (@Twitter) September 13, 2018
The notification comes in the form of a highlight at the top of the feed, which is probably a half-measure but will do the trick for now. It will undoubtedly get more people watching. Twitter previously tried options like “Topic Tabs” on the Explore page early in the summer – these can include live streams. A different iteration of this last year focused more on live-streams that were in progress, again within Explore.
However, neither option has really helped discovery of live streams from within Twitter. We shall see if the latest one – currently rolling out on both iOS and Android – will make any difference.
You might also like
More from Twitter
Twitter is rolling out an update that provides more context for trending topics, a feature that has been heavily used …
Twitter worked with MAGNA Global and IPG Media Lab to find out how its various video ad formats can be …
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …