Twitter has announced the winners of its first ‘Brand Bowl’ competition, showcasing the best ads of Super Bowl 52 according to reactions from users on its platform.
This year’s Super Bowl is now over, but the conversation around the popular sporting event – and especially the ads that appeared throughout – is still going. Just like every year, brands did their best to impress fans, who got to see some really great ads. No matter which one was your favourite, Twitter came up with its list of the top ones that really impressed users and did a great job at using Twitter to spread their message.
Fans turned to Twitter to talk a lot about #SB52, and Twitter was listening in order to award the best in its first-ever #BrandBowl52. Twitter says that 90% of all Super Bowl advertisers took part in the competition, and many used the power of their TV ads to stand out. Others, created excellent campaigns on Twitter itself.
Pepsi was the big winner, with three of its brands getting awarded. Its halftime show, giveaways and the Doritos vs Mountain Dew ad, generated huge amounts of engagement. Pepsi got the MVP award representing the most-tweeted-about brand, while Doritos and Mountain Dew got the Blitz award for generating around 11,000 tweets per minute.
The Jurassic World won the Quarterback award as the most retweeted single tweet, and Tide, Bud Light, Ram Trucks, Avocados From Mexico, Westworld, E-Trade, Amazon, T-Mobile and Australian Tourism won their own category awards with their respective TV ads.
However, it wasn’t necessary to have a TV campaign at all. The Brand Bowl competition awarded Ally Bank with its #Interception award, for a brand without a national TV spot that drove the highest percentage of brand conversation.
Check out all the brands and their respective awards here.
You might also like
More from Twitter
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
Twitter Blue Verified Subscribers Can Now Upload 2-Hour Videos
It probably still won't convince you to sign up, but Twitter Blue subscribers can now upload videos up to 2 …
Twitter Now Lets You React To DMs With Any Emoji You Like
As announced by Musk, Twitter has introduced a new feature that lets you use any emoji to react to DMs. Until …