Super Bowl is just around the corner and that can only mean one thing: Tuning in to watch the world’s best athletes… oh wait, the world’s best ads!
It’s time to get super jealous over other people’s creative work, it’s time to say “I wish that was my idea,” it’s time to drink to the spending budgets we’ll never have! Although there are ads that debate the value of Super Bowl ads, one thing is for sure: We will all talk about them on social media.
Twitter is taking the first step to facilitate the discussion, by launching its inaugural #BrandBowl52, an official competition to honour the best-in-class campaigns, as played out on the platform. If you want to be part of the conversation, all you have to do is Retweet the following tweet and you will be subscribed to receive alerts in real time, whenever a new ad airs during Super Bowl. The ads will be included in a Twitter Moment for users to watch again and review.
Can't wait to see new commercials as they're released during the big game?
— Twitter Marketing (@TwitterMktg) January 25, 2018
After the game is over, subscribers will be alerted on which ads have made the cut and have won the prizes. Twitter has defined the following categories:
- #MVP: Brand with the highest percentage of all brand related Tweets during #SB52
- #Blitz: Brand that drove the highest velocity of most Tweets-per-minute
- #QuarterBack: Brand with the most Retweets on a single Tweet during #SB52
- #Interception: Brand without a national TV spot that drove the highest percentage of brand conversation
Lucky winners will get a lot of goodies from Twitter and its partner, BuzzFeed. Among them, access to special insights and data to fuel their Twitter campaigns throughout 2018, custom trophies, and merchandise, as well as a special inclusion in BuzzFeed News’ live morning show, AM to DM, the morning after game day. Roll on #BrandBowl52!
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