Twitter Acquires Threader, Incorporates Its Functionality Into 'Twitter Blue'

Twitter has acquired Threader, an app that lets users share long Twitter Threads by compiling them into a readable experience.

Earlier this week, Twitter announced the acquisition of Threader, an app that lets users compile and share Twitter threads in a readable, article-like format and search and find long Threads on the platform.

Following the acquisition, Twitter is incorporating Threader’s functionality into its Twitter Blue subscription product. The integration will allow them to quickly generate readable text from Threads by mentioning ‘@threader_app compile’ within a Tweet Thread.

“We noticed the kind of amazing content shared by people on Twitter who worked around the 280 character limit to express longer thoughts, but they were hard to find and even more difficult to read. We felt a desire to highlight these great stories and knowledge shared on the platform,” Threader founders Marie Denis and Vincent Denise wrote in the announcement of the acquisition by Twitter.

As part of the acquisition deal, Threader’s co-Founder Marie Denis will join Twitter’s Longform team to help continue to build features such as Reader mode.

Relax while Reader turns those long Threads into a more beautiful reading experience pic.twitter.com/v5thmTfGcz
— Twitter Blue (@TwitterBlue) November 9, 2021

In addition, Threader will shut down within 30 days, on December 15, and existing subscribers who still want to use its service will be able to do so by joining the $2.99 per month Twitter Blue product, which Twitter launched in the US and New Zealand, last week.

Twitter has acquired Threader, an app that lets users compile and share long Twitter threads into a readable experience.

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Twitter’s acquisition of Threader is just the latest of a line of recent additions. Twitter also acquired newsletter platform Revue earlier this year and now allows Twitter users to tweet links that followers can use to subscribe directly to their newsletter.

Back in January, Twitter also bought out the social podcast app Breaker, laying the foundation for the development and launch of Twitter Spaces.

Featured image: Threader

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