Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter sees itself as a place where “writers, experts, and curators” can share their writing and spark conversations around it. As a valuable part of the conversation on its platform, Twitter wants to cater to their needs and give them new ways to create and share their content, grow, and connect with their audience more effectively.
Related | Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
As part of this effort, Twitter this week announced the acquisition of Revue, a service that allows anyone to start their own editorial newsletter and publish it online.
As the blog post announcing the acquisition explains, Revue will “accelerate […] work to help people stay informed about their interests while giving all types of writers a way to monetize their audience – whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere.”
As a service, Revue makes it very easy for anyone to compose newsletters, quickly and easily, simply by dragging and dropping links, videos, and Tweets – so it will certainly be a useful addition.
Twitter’s ultimate goal is to support writers and help them grow their audience faster and at a bigger scale than on other platforms – and make it easier for them to connect with subscribers. The ways to seamlessly integrate Revue into its platform could take many forms, “from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers.”
Writers interested in generating revenue can do so through paid newsletters – and Twitter intends on continuing the development of audience-based monetization.
Starting immediately, Revue’s Pro features will now be free for all Twitter accounts, and the paid newsletter fee will be set at 5%. Twitter will continue to invest in Revue’s standalone service, and the team behind it will continue to improve it.
Finally, Revue’s team is being expanded to include hires in a variety of roles. In the near future, it’s this team that will “build more discovery, reading, and conversational experiences centered around long-form content on Twitter.”
You might also like
More from Other Platforms
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
Twitch Introduces New Ads Incentive Program To Help Streamers Monetize
Twitch has announced a new Ads Incentive Program that allows creators to insert ads in their streams for a predictable, …
