Google and adidas teamed up to launch a new smart connected insole that turns real-life soccer moves into digital rewards on EA’s FIFA Mobile game.
It is not the first time Google brings its Jacquard smart wearable tech to apparel.
With the smart Levi’s jacket or the YSL backpack, Jacquard was used to perform quick smartphone actions by touching the fabric. Now Google is using its second-gen Tag sensor to transform the adidas GMR (pronounced “gamer”) insole into a skill tracking machine.
The new sensor is so small it can fit inside the insole. It also no longer requires to be constantly paired with your phone so that you can leave it behind when expressing yourself on the playing field. Google says it has managed to fit in a set of on-device machine learning algorithms that can process and collect your data and sync it back to your phone when you’re connected again.
The adidas GMR insole is also equipped with sensors that measure things such as acceleration and angular rotations, as well as neural networks that understand soccer patterns e.g. how fast you are running or how powerful your kicks are (pass vs goal shot.)
Finally, the new version of the Tag sensor comes with a smart power management system that allows it to use manage the use of available power and battery only when involved in intense activity.
You might also like
More from Tech
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …
Govee Rolls Out A New 16-foot Premium Smart LED Strip
Govee’s new multicolor smart LED strip is 16 feet long (5 meters) and has a built-in mic for syncing to …
Kim Kardashian And Beats Introduce Special Edition Fit Pro Earbuds
Kim Kardashian's special edition Beats Fit Pro are now available at Apple stores.The earbuds come in three neutral colors, Moon, …
Lyft Wants To Cash In On In-Car Digital Ads
Lyft announced the launch of Lyft Media, a new digital advertising business unit with the potential to add billions to …
Amazon Alexa Mimics The Voices Of Your Dead Relatives
Amazon is testing an experimental Alexa feature that allows it to mimic the voices of your dead relatives. Read that …
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …
Spotify’s Car Thing Is Now Officially Available In The US
The 4-inch touch and voice-controlled device is designed for older car models that lack dashboard touchscreen infotainment systems.