Tinder just dropped a dumpster for all your ex’s stuff, from fake promises to unwanted souvenirs. It’s called ‘EX-PRESS DISPOSAL’ and it’s weirdly therapeutic.
What if you could literally throw out your emotional baggage? Not just the metaphorical kind, but the gifts, the love notes, the stuffed animal that used to be cute until it wasn’t. That’s exactly what Tinder is offering with its latest campaign, a real emotional baggage disposal Unit.
Yes, it’s a real dumpster. Yes, it’s wrapped in Tinder branding. And yes, it’s going viral.
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The concept? Simple. A big ‘radical red’ truck is rolling through cities in India, inviting people to toss in whatever they’ve been holding onto from their exes. It’s part art installation, part mobile therapy, and it hits that sweet spot between comedy and catharsis.
Stuffed bear from that toxic situationship? In it goes. Photo strip from your “we’re just on a break” era? Goodbye forever. This isn’t just clutter-clearing, it’s content gold. And people are here for it.
Social media lit up fast. The truck, lovingly dubbed the Emotional Baggage Truck, has been all over Instagram and TikTok, with creators filming themselves unloading their past in the most literal way possible. It’s giving breakup energy, but make it brand activation.
But underneath the humor is something smart. Tinder isn’t just trying to be funny, it’s meeting people where they are emotionally. Breakups are messy. This campaign lets people laugh about it, share it, and maybe even heal a little. All while giving Tinder a chance to say: hey, we get it, and we’re here when you’re ready to swipe again.
It’s the kind of social-first thinking more brands should be doing: simple, emotional, made to be shared—and designed to live where the conversation is already happening.
