ByteDance, TikTok’s parent company, has secretly built a deepfakes maker, and that should be a concern to all of us.
The US military has banned troops from using TikTok. Rumors have it that China uses TikTok to spy on the world. While there is no proof to support these allegations, the latest info from ByteDance, TikTok’s parent company, is not going to put the world at ease.
ByteDance has secretly built a deepfakes maker: technology that lets you insert your face into videos starring someone else. Dubbed Face Swap, the feature uses life-like deepfakes technology and could soon be available within TikTok and Douyin.
The feature asks users to take a multi-angle biometric scan of their face (who would want to give them that?) in order to insert it into a selection of videos available.
ByteDance claims that the new feature isn’t made to spread misinformation but rather to raise awareness of the technology and teach users to not believe everything they see online.
But let’s go back to what matters here: are you ready to provide ByteDance with a complete multi-angle biometric scan of your face?
You might also like
More from TikTok
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.