Last week TikTok announced a new licensing agreement with Sony Music Entertainment (SME) to allow creators to use the publishers’ songs in their videos.
In its effort to give its creators more to work with when posting on its platform, TikTok has signed a new licensing agreement with SME to make songs from its artist roster available on the short-form video app.
Described as “an exciting step forward in the level of collaboration between the two companies,” the deal gives the creator community on TikTok access to a huge catalog of “current hits, cutting edge new releases, emerging favorites, iconic classics and deep cuts from every genre of music.”
Furthermore, the two companies will work together to bring more creativity to the platform and, in turn, drive more engagement by also promoting SME artists on TikTok.
TikTok is a well-known destination for new and established artists who want to showcase their work and connect with fans – not to mention a proven “springboard for viral hits.” As such, TikTok says the licensing agreement will allow for more awareness of artists and their work and “enhance artist careers.”
“Short-form video clips have developed into an exciting new part of the music ecosystem that contributes to the overall growth of music and the way fans experience it,” explains Dennis Kooker, President of Global Digital Business and U.S. Sales at Sony Music Entertainment. “TikTok is a leader in this space, and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity, and support artist careers.”
TikTok isn’t the only platform to sign licensing agreements with music publishers. For the last two years, Facebook has been building a string of licensing deals, while Snapchat signed up with several companies in August.
Snapchat also recently announced a new feature that allows creators to add songs to their Snaps.
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