According to data from Sensor Tower, TikTok last week surpassed 1.5 billion downloads on the Apple App Store and Google Play.
Whether or not TikTok is going to be the next big thing among social media platforms remains to be seen. Only time will tell whether the app will be able to keep growing at the rates it has in the last two years or so. What we do know, however, is that the app, owned by Chinese company BytedDance, has now been downloaded more than 1.5 billion times on iOS and Android devices.
According to Sensor Tower, despite the app’s growth peaking at 205.7 million downloads in Q4 18 (and decreasing in Q1, Q2, and Q3 19, cumulative downloads surpassed 1 billion back in February. Looking at today’s numbers, the app has seen a massive 50% increase in downloads within just nine months. Before that, it took just over seven months to double from 500 million to 1 billion downloads.
The main source of downloads has been India (31% of all unique installs), ahead of even China, which has generated 11.5% of all unique installs. The United States ranks number 3, with 8.2% of downloads.
India is also the “fastest riser” this year, driving 45% of all global installs in 2019. As before, China (7.4%) and the United States (6%) come in at second and third place again.
With growth numbers like this, even Facebook can’t help but notice that TikTok represents a bit of a challenge – to its own flagship, apps like Instagram, but also to other western social platforms.
It’s becoming clear that TikTok is stepping on a few toes, and the news that US lawmakers are raising concerns over its growing influence in the country, and even opened a national security review of the company behind it. This move could be interpreted as one part of a slightly “strained” US-China relationship with regards to the two countries’ competition for technological dominance.
You might also like
More from TikTok
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, …
TikTok may be working on reinstating a feature that allows users to know who viewed their profile in the past …