TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform.
The hub features dour main topics: branding, commerce, performance and creative.
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Each topic in TikTok World Hub is made out of videos featuring TikTok product leaders and product roadmaps to help educate brands on TikTok advertising. The complete suite of advertising products available on the platform is also compiled within the hub to help marketers find the tools that best match their objectives to reach the full potential of their content and ads on the platform.
TikTok also announced the launch of TikTok Fundamentals, an actionable framework for getting the most out of your advertising campaigns on TikTok. These cover practical tips for taking marketing campaigns to the next level, such as:
- Fuel: Supply TikTok with the input it needs to deliver the best outputs for your campaign. This is the single most important factor in driving advertising success on TikTok.
- Build: Create a baseline by starting simple and then build upon your campaigns. By reducing complexity, you can increase learning.
- Automate: TikTok’s automation tools maximize efficiency to ensure your campaigns work smarter and harder, simplify your workflow.
The TikTok community is transforming the path to purchase in modern retail–changing how people discover, shop and buy. 1 in 3 people discover new products on TikTok from a video posted by a brand, and over 90% of users perform an action after seeing content on the platform; actions ranging from researching your brand and visiting your site, to purchasing a product or downloading your app.