TikTok collaborated with Ntwrk and Designer Joshua Vides on a limited-edition apparel collection inspired by its #FitCheck videos.
As TikTok faces pressure from the US and UK governments, it wants everyone to know that it’s “NOT GOING ANYWHERE!” In celebration of the creativity of its community, the company worked with NTWRK and visual artist and designer Joshua Vides to create an apparel collection that spells that out.
The collection was inspired by the TikTok community’s #FitCheck videos and features a limited t-shirt and hoodie. The merch was only available on August 26 for one day only, on the TikTok app, TikTok.com, and the NTWRK app.
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As part of the launch, TikTok users received early access to the collection within the app via @ntwrk’s TikTok LIVE stream from 10 a.m. to 11 a.m. PT. on Wednesday.
@brittany.xavierThe collection drops 8/26 at 10am PST on TikTok and only avail for 24 hours! ad @ntwrk @tiktok ##joshuavides ##FITCHECK ##NTWRK♬ original sound – brittany.xavier
The TikTok LIVE Stream, featuring a conversation between Joshua Vides and TikTok creator Brittany Xavier (@brittany.xavier), will be the first time TikTok users will be able to purchase a product during a TikTok LIVE stream.
The collection was also available for 24 hours on the TikTok website, and on the NTWRK app.
Whether TikTok is or is not going anywhere remains to be seen, but this merch collaboration might be a good way to rally the community behind it by memorializing the sentiment.