TikTok has announced the launch of Donation Stickers, a new feature allowing creators to raise money in their videos and TikTok LIVE streams.
To help its users make a positive impact on the world, TikTok is launching in-app Donation Stickers, a new interactive feature that users can embed in their videos and TikTok LIVE streams, just like other effects on the platform.
After Donation Stickers are embedded, users can tap on them to easily submit their donations through a pop-up window – without ever leaving the app. The feature, announced earlier this week by Sean Kim, Head of Product at TikTok US, allows creators to raise money for the charities and causes they care most about by interacting with their communities.
Donations are enabled by a charitable fundraising platform – Tiltify – which processes donation transactions securely through its own platform. TikTok has also partnered with a range of organizations that it says “support vulnerable groups that are reflective of some of TikTok’s thriving communities yet have been deeply impacted by the health and economic damage caused by the pandemic.”
Related | TikTok Now Has A Voiceover Feature
Furthermore, to provide more support to communities that have been impacted by COVID-19, TikTok will be matching user donations made through the Donation Stickers until May 27. The hashtag #doubleyourimpact will automatically be added to videos and TikTok LIVE streams that use the stickers.
“Tiltify was created to provide a simple but engaging way for charities and content creators to raise funds through popular social platforms,” explains Michael Wasserman, CEO of Tiltify. “The partnership with TikTok is our first mobile-driven integration and will make it easier than ever for hundreds of millions of TikTok users around the globe to support their favorite charities and causes.”
Users are able to donate to the following charitable partners: CDC Foundation, James Beard Foundation, Meals on Wheels, MusiCares, National PTA, National Restaurant Association Educational Foundation (NRAEF), No Kid Hungry, The Actors Fund.
How to Add Donation Stickers on TikTok
- In the editing page, click on ‘[COVID-19]’ Donation sticker
- Choose an organization
- Place the sticker on the video
- Caption and post! (#doubleyourimpact will be automatically added to the caption)
You might also like
More from TikTok
Netflix Sensation Bridgerton Could Soon Be The New TikTok Musical
After the success of the Ratatouille Musical, the current Netflix sensation Bridgerton could soon become the next TikTok Musical.
Ratatouille Raised Over $1 Million For The Actors Fund On TikTok
Ratatouille, the TikTok musical, helped raise more than $1 million to help support the performance industries during the pandemic.
These 176 Songs Topped 1 Billion Video Views On TikTok In 2020
In 2020, 176 songs topped 1 billion video views on TikTok with some passing the mark in as little as …
New TikTok Feature Filters Out Videos With Epileptic Seizure Triggers
A new TikTok feature will help people who have epilepsy filter out photosensitive content that could trigger seizures.
TikTok Signs Licensing Agreement With Sony Music Entertainment
TikTok announced a new licensing agreement with Sony Music Entertainment (SME) to allow creators to use the publishers' songs in …
TikTok Starts Telling You Why It Removed Your Video
TikTok is stepping up its content moderation on the platform and will now let you know why your video is …
Cocoa Bombs: Everything You Need To Know About The New Viral TikTok Trend
The cutest viral trend is taking over TikTok: Cocoa bombs, and they don't only look spectacular, they taste DELICIOUS too!
TikTok Gets Banned In Pakistan
Pakistan has banned popular short video sharing app TikTok, citing circulation of “immoral and indecent ” videos.
A Viral TikTok Video Just Tripled Fleetwood Mac’s ‘Dreams’ Sales
A TikTok video of a guy singing to the tune of Fleetwood Mac's 'Dreams' while riding is skateboard has amassed …