TikTok launched a new creative campaign asking its community to rethink iconic advertising campaigns from the past – in TikTok style.
With Re:Make, TikTok is setting in motion a new exciting call for the new generation of its creative community to reframe ads of the past; ads that have shaped the industry as we know it and influenced culture.
Related | Vimeo Partners With TikTok To Help Small Businesses Create More Content
The campaign encourages users to create their own Re:Make videos – renditions of their favorite ads – and to list them under the hashtag #TikTokReMake.
Brands that have already joined the Re:Make program include Skittles, Snickers, and Old Spice. They have each partnered with TikTok creators and assigned them the task to reimagine iconic ad campaigns on the platform. Here are some of their original advertisements as a fun refresher.
Take a peek and get inspired by participating classics such as Snickers “Game” featuring Betty White (2010), Skittles “Touch” (2007), and Old Spice “The Man Your Man Could Smell Like” (2010).
Watch TikTok creator @rosssmith, alongside his grandmother “Granny” — a duo beloved by the TikTok community, spinning a TikTok style remake of the 2010 Snickers “Game.”
@rosssmith You really shouldn’t hit the gym when you’re hungry @domitrick @snickersbar #SnickersPartner #BettyWhite #TikTokReMake
Or @maddiwinter’s #Re:Make in which she used her signature animations to recreate the SKITTLES “Touch” effect in everyday objects.
https://www.tiktok.com/@maddiwinter/video/6961449740928044293?sender_device=pc&sender_web_id=6977011214849558022&is_from_webapp=v1&is_copy_url=0
While popular science creator @nickuhas dreamed up a colorful experiment with a dark twist.
https://www.tiktok.com/@nickuhas/video/6964789386756001029?sender_device=pc&sender_web_id=6977011214849558022&is_from_webapp=v1&is_copy_url=0
Creators are at the heart and center of the new campaign. They have crafted their remakes in tandem with TikTok’s Creative Lab, including the much-loved @munyachawawa and @niall.gray who have been tasked with adding a unique local spin to the reimagined creative by incorporating UK references, culture, and distinctly British humor.
@oldspiceuk What’s better than a man smelling of Old Spice! Ain’t that right @munyachawawa #fyp #OldSpiceCaptain #foryourpage
@oldspiceuk @niall.gray shows us how to be an Old Spice man! #OldSpiceCaptain
“We’re excited to be partnering with three legendary brands, creative agency BBDO and The Hive (Mars Wrigley’s in-house social team), to revisit some of the most celebrated campaigns in advertising history, and to see TikTok creators breathe new life into these beloved brands’ award-winning creative,” said Kinney Edwards, Global Head of Creative Lab, TikTok.
“It was great to work with TikTok and our agency partners at BBDO New York to reinvent the classic SNICKERS® spot ‘Game’ with Betty White,” said Chris Brody, Mars Wrigley Brand Communications Architect. “I think we can all agree that the insight around ‘You’re not you when you’re hungry’ is just as relatable now as ever, and we can’t wait to see how the TikTok creators evolve the concept of ‘feeling out-of-sorts’ when you are hungry in their own unique ways.”
Keep an eye on the #TikTokReMake hashtag to see how the community interprets this creative brief. Creators can contact the platform to learn more about how they can get involved in future instalments of Re:Make.
You might also like
More from TikTok
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
