TikTok launched a new creative campaign asking its community to rethink iconic advertising campaigns from the past – in TikTok style.
With Re:Make, TikTok is setting in motion a new exciting call for the new generation of its creative community to reframe ads of the past; ads that have shaped the industry as we know it and influenced culture.
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The campaign encourages users to create their own Re:Make videos – renditions of their favorite ads – and to list them under the hashtag #TikTokReMake.
Brands that have already joined the Re:Make program include Skittles, Snickers, and Old Spice. They have each partnered with TikTok creators and assigned them the task to reimagine iconic ad campaigns on the platform. Here are some of their original advertisements as a fun refresher.
Take a peek and get inspired by participating classics such as Snickers “Game” featuring Betty White (2010), Skittles “Touch” (2007), and Old Spice “The Man Your Man Could Smell Like” (2010).
Watch TikTok creator @rosssmith, alongside his grandmother “Granny” — a duo beloved by the TikTok community, spinning a TikTok style remake of the 2010 Snickers “Game.”
@rosssmith You really shouldn’t hit the gym when you’re hungry @domitrick @snickersbar #SnickersPartner #BettyWhite #TikTokReMake
Or @maddiwinter’s #Re:Make in which she used her signature animations to recreate the SKITTLES “Touch” effect in everyday objects.
@maddiwinter not me dissolving an entire building🙃 #SKITTLEStouch #tiktokremake #ad
While popular science creator @nickuhas dreamed up a colorful experiment with a dark twist.
@nickuhas This science experiment can give you the #SKITTLESTouch !! 🌈🤲🏻🌈 #TikTokReMake #ad @skittles
Creators are at the heart and center of the new campaign. They have crafted their remakes in tandem with TikTok’s Creative Lab, including the much-loved @munyachawawa and @niall.gray who have been tasked with adding a unique local spin to the reimagined creative by incorporating UK references, culture, and distinctly British humor.
@oldspiceuk What’s better than a man smelling of Old Spice! Ain’t that right @munyachawawa #fyp #OldSpiceCaptain #foryourpage
https://www.tiktok.com/@oldspiceuk/video/6963745249290145030?sender_device=pc&sender_web_id=6977011214849558022&is_from_webapp=v1&is_copy_url=0
“We’re excited to be partnering with three legendary brands, creative agency BBDO and The Hive (Mars Wrigley’s in-house social team), to revisit some of the most celebrated campaigns in advertising history, and to see TikTok creators breathe new life into these beloved brands’ award-winning creative,” said Kinney Edwards, Global Head of Creative Lab, TikTok.
“It was great to work with TikTok and our agency partners at BBDO New York to reinvent the classic SNICKERS® spot ‘Game’ with Betty White,” said Chris Brody, Mars Wrigley Brand Communications Architect. “I think we can all agree that the insight around ‘You’re not you when you’re hungry’ is just as relatable now as ever, and we can’t wait to see how the TikTok creators evolve the concept of ‘feeling out-of-sorts’ when you are hungry in their own unique ways.”
Keep an eye on the #TikTokReMake hashtag to see how the community interprets this creative brief. Creators can contact the platform to learn more about how they can get involved in future instalments of Re:Make.