TikTok is hosting its first-ever #MuseumMoment on Tuesday, May 18, an all-day global virtual event starring some of the world’s best museums.
#MuseumMoment will start with the National Gallery in Singapore, at 3 am EST, and will end with the Museo de Arte Popular in Mexico at 9 pm EST.
TikTok explained in a blog post that content with art-related hashtags, such as #ArtHistory, #ArtOnTikTok and #FineArt, tallies over 2 billion monthly views globally, a number up by more than 3,000% over the past year. TikTok added that content shared with the #museum hashtag has also been up nearly 200% year over year.
The virtual content will be live on the TikTok for Good channel. Highlights will include:
- A tour of 1930s England via the U.K.’s Black Country Museum.
- Hearing from a taxidermy expert at Museum für Naturkunde Berlin in Germany.
- Seeing famous works of art, like The Night Watch from Rembrandt, at Rijksmuseum in The Netherlands.
- Exploring the Metropolitan Museum of Art and the Sacramento History Museum in the U.S.
As part of the global event, TikTok will also release an AR effect that enables guests at the Palace of Versailles to come alive as Queen Marie Antoinette while they stroll through the virtual gallery.
You might also like
More from TikTok
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, …
TikTok may be working on reinstating a feature that allows users to know who viewed their profile in the past …