TikTok creators can showcase their creativity in support of any of four causes, with the #CreativityForGood hashtag campaign.
TikTok wants to help you showcase your creativity and help you get recognition for it with a new hashtag campaign – #CreativityForGood – announced this week. You may have already seen the hashtag trending, so what is it all about?
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The #CreativityForGood campaign is a way for creators around the world to display their creative TikTok-style genius. They do so in support of four NGOs that are making a difference in the world, in terms of education for girls (Malala Fund), support of LGBTQ rights (It Gets Better Project), humanitarian efforts (IFRC), and environmental protection (One Tree Planted).
You will be flexing your creative muscles and creating to inspire change, as well as drive action in any of these four fields, while TikTok will make a $50k donation to each organization.
Of course, you’re not limited to one of the chosen non-profits, and can support a favorite charity, volunteer, or perform random acts of kindness “to brighten someone’s day.”
The initiative sounds exciting, because, apart from providing an opportunity to give back, it’s also a great way to showcase your creative talents and be seen. The hashtag is receiving lots of attention, and there’s still plenty of space on stage for you to get recognized by creating a short video that champions any of the four causes.
Here are some examples of videos so far:
A queer country artist promoting her song and sharing her personal experience as an artist.
@brookeedenmusic‘Got No Choice’ is out now! Happy #PrideMonth 💛 #ForYourPride #PrideAnthems #CreativityForGood #TodayIsLove #LifeIsGood♬ Got No Choice – Brooke Eden
Another member of the LGBTQ+ community speaking words of encouragement and giving appreciation for the It Gets Better Project:
@ghosthoneyI’m honored to be able to partner with @itgetsbetter for TikToks #CreativityForGood initiative! @tiktokforbusiness #ad♬ LE BALLON – Mat Hours
A “lover of the ocean” shows support for the One Tree Planted with a beautiful video showing Australia’s role in the planetary ecosystem:
@outdoorkindaguyLet’s make a difference together @onetreeplanted 💧🌱🙏 Link in bio ##treetok ##CreativityForGood ##ad♬ Will to Live – Jacob Yoffee
The #CreativityForGood challenge is launching globally on TikTok’s Discovery page, allowing different creators to showcase their work.