TikTok, Sirius XM, and Pandora have announced a collaboration to bring new audio content across their platforms.
TikTok has always been a great place for up-and-coming music artists to reach new audiences, with many of them becoming famous as a result of their presence on the video-sharing platform.
Taking the music angle one step further, TikTok, SiriusXM, and Pandora are collaborating to create a series of new exclusive audio experiences curated for each platform, to “deliver access to groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent.”
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“TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression,” said Ole Obermann, Global Head of Music, TikTok.
“We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible.”
SiriusXM will be launching TikTok Radio, a full-time SiriusXM music channel, while Pandora is creating a series of playlists that are hosted by top TikTok creators. These include Bella Poarch, Christian Shelton, and Nick Tangorra
SiriusXM’s TikTok Radio music channel (coming this summer) will feature trending tunes “that are redefining pop culture from TikTok.” It will be presented by TikTok Radio will be presented by TikTok creators, tastemakers, and DJs. The channel will be available in vehicles or as a streaming channel on the SiriusXM App, desktop, and all connected devices.
But that’s not all. The channel is meant to feel like a “radio version” of TikTok’s “For You” page, featuring diverse TikTok creators, and “showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks.”
Listeners are able to hear directly from rising stars on the platform, and whatever else is being embraced by the community.
TikTok’s collaboration with Pandora is bringing new series of “exclusive hosted playlists” that feature TikTok creators. Apart from curating and presenting their favorite songs, these creators will offer commentary about the songs as well.
The TikTok Tastemakers series will begin with Bella Poarch and will follow with other creators like Christian Shelton and Nick Tangorra in the next few months. Pandora listeners will also be able to listen to the TikTok Hits Playlist that features all of the latest and top songs that are featured and trending on TikTok.
Furthermore, they will also get access to Pandora LIVE re-airings like those “Powered by Women,” including Gwen Stefani and Jazmine Sullivan. New events will be announced during the year.