TikTok is expanding its live-streaming features with scheduled events, live Q&A panels, and live co-streaming to more creators.
TikTok is improving its live-stream options in an effort to advance functionality ahead of the launch of a live shopping feature, something it’s been working on in close collaboration with brand partners since last year. eCommerce is a key focus for the app, as it’s working hard to boost its monetization tools.
Related | TikTok Introduces Spark Ads To Help Brands Elevate Native Content
Events can now be scheduled by creating an event card for the upcoming stream, which can be shared on TikTok and other platforms, as well as being promoted. To be reminded of an upcoming scheduled event, users can tap the ‘Register’ CTA for an in-app reminder.
Furthermore, TikTok users over 16 years old with more than 1,000 followers can now do co-hosted live-streaming events. Creators with more than 5,000 followers have already been enjoying the feature for some time, however, TikTok is now changing this requirement – and all users are now able to add guests to their stream.
@tiktok Check out LIVE Events’ new features with @tpain and discover how to be there when it happens.
Finally, TikTok is also allowing more ways for creators to engage with their audience by updating its Q&A overlay on-screen. Until now, viewers could only ask questions in the comments section on most channels, as Q&A was only available for selected creators.
The new feature brings more options for streamers to engage with their audience.
Image: TikTok
You might also like
More from TikTok
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
TikTok Introduces Effect Creator Rewards, Paying Creators For Popular AR Effects
TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the …
TikTok Launches World Hub To help Brands Better Connect With its Audience
TikTok World Hub is designed to help brands learn how to connect with audiences and get discovered on the platform. The …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
TikTok Introduces Sounds For Business For Quick And Engaging Content Creation
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
