TikTok is adding nine new Marketing Partners in Southeast Asia, and adding a specific Campaign Management subcategory.
A year after TikTok launched its TikTok Marketing Partner (TMP) program globally, the short video sharing platform is now announcing that it is expanding the network and taking onboard nine more leading agencies and technology service providers from Southeast Asia (SEA) and Australia.
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In addition, it is also rewarding a number of regional partners who have excelled with exceptional creativity in helping TikTok clients scale campaigns, with a badge.
TikTok Marketing Partners are industry-vetted experts who create, implement, and measure ad campaigns. As brands look to create more immersive marketing experiences to take their advertising efforts to the next level on TikTok, the new partners represent a variety of campaign management agencies.
Their entry into the TMP ecosystem promises to give brands with varying needs the resources to get the most out of their marketing activities.
Advertisers in the Singapore area will be offered a greater choice of regional agencies by providing an increasingly robust service network, especially for services like optimization, mobile-first advertising, measurement, media buying, and performance-driven marketing.
The announcement brings advertisers access to a whole new ‘Agency Services’ sub-category under ‘Campaign Management,’ set to help meet campaign needs quickly and effectively.
The network will also allow advertisers to select local markets in the main Partner Search dashboard.
By adding Campaign Management to Media Buying Technologies, TikTok is giving brands more ways to access a wider range of expertise for TikTok campaigns.
The nine partners joining the TikTok Marketing Partners Program in Southeast Asia are dotMATTERS, Nativex, M&C Saatchi Performance, NEWTAB, TikPlus Vietnam, Buzzohero, MediaDonuts, Leverate, and ADA Asia.