TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays.
This week, Apple beats them all with the iPhone 8, Snickers continues to shine with “Ahmend” and Mazda ranks third with M83.
#1 – Apple iPhone 8, ‘Red’
| 3.71% Digital SOV | 229,361 Online views | 9,856 Social Actions | $1,422,942 Estimated TV spend |
#2 – Snickers Almond, ‘Ahmend’
| 3.69% Digital SOV | 86,086 Online views | 10,552 Social Actions | $1,792,911 Estimated TV spend |
#3 – Mazda, ‘Feel Alive’
| 3.21% Digital SOV | 1,406,040 Online views | 1,185 Social Actions | $4,778,708 Estimated TV spend |
#4 – Apple iPad, ‘Homework’
| 1.6% Digital SOV | 140,735 Online views | 3,923 Social Actions | $3,053,811 Estimated TV spend |
#5 – Planet Fitness, ‘Mirror Guy’
| 0.81% Digital SOV | 24,666 Online views | 2,246 Social Actions | $1,624,154 Estimated TV spend |
#6 – GEICO, ‘McGruff Fights Baby Talk’
| 0.73% Digital SOV | 45,600 Online views | 1,887 Social Actions | $4,369,698 Estimated TV spend |
#7 – God of War, ‘A Greater Purpose’
| 0.66% Digital SOV | 76,655 Online views | 1,521 Social Actions | $3,390,856 Estimated TV spend |
#8 – Arby’s 2 for $6 Gyros, ‘Need a Gyro’
| 0.54% Digital SOV | 150,701 Online views | 647 Social Actions | $1,999,249 Estimated TV spend |
#9 – Marvel Strike Force, ‘Assemble Your Squad’
| 0.49% Digital SOV | 197,450 Online views | 286 Social Actions | $1,029,285 Estimated TV spend |
#10 – 2018 Hyundai Kona, ‘Help’
| 0.49% Digital SOV | 125,274 Online views | 653 Social Actions | $4,029,670 Estimated TV spend |
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend does not always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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