TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media, counts even more nowadays.
This week, Snickers takes the lead with ‘Ahmend’, one of the funniest spots that is as pointless as it is to-the-point. That’s a magical thing to be. Apple ranks #2 with Homework and Mazda wins third place with a little help from M83…
#1 – Snickers Almond, ‘Ahmend’
#2 – Apple iPad, ‘Homework’
#3 – Mazda, ‘Feel Alive’
#4 – Victoria’s Secret Dream Angels Collection, ‘Lace’
#5 – CoverGirl truBLEND, ‘Why Try to Blend In?’
#6 – Samsung Galaxy S9, ‘The Camera. Reimagined.’
#7 – Subway Signature Wraps, ‘Rocking Horse’
#8 – GEICO, ‘McGruff Fights Baby Talk’
#9 – Rocket Mortgage, ‘The Mortgage Process Doesn’t Have to Be a Battle’
#10 – American Petroleum Institute, ‘The Air Up Here’
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend does not always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.