Welcome to the new edition of our 10 most talked about TV ads on social media. Like last week, Samsung, GEICO and Snickers top the list, despite new spots from Sprint, the University of Phoenix. Walmart is going strong climbing to fourth place.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Samsung, ‘This Is Family’
#2 – GEICO, ‘Alexander Graham Bell Takes a Call’
#3 – Snickers, ‘Cheerleader / Grandma’
#4 – Walmart, ‘Let’s Get It Started’
#5 – Mercedes-Benz Summer Event, ‘Rescue’
#6 – Sprint Unlimited Plus Plan, ‘Rooftop’
#7 – Ruby Tuesday 3-Course Meal, ‘Triplets’
#8 – State Farm, ‘She Shed’
#9 – University of Phoenix, ‘A University Built for Working Adults’
#10 – GEICO, ‘Excessive Use of Packing Bubbles’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.