Many newcomers in this week’s Top 10 most engaging TV spots on social media. Of course Apple, GEICO, and Snickers still rank high.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Gain Flings!, ‘The Sweet Smell of Defeat’
#2 – Snickers, ‘Cheerleader / Grandma’
#3 – Google Assistant, ‘Just Say Hey Google’
#4 – Apple Mac, ‘Behind the Mac’
#5 – GEICO, ‘Excessive Use of Packing Bubbles’
#6 – Mercedes-Benz Summer Event, Rescue’
#7 – McDonald’s McCafé, ‘Drafty Igloo’
#8 – Allstate, ‘Mayhem: Ring Bearer’
#9 – Volkswagen, ‘Jump on the Wagen’
#10 – Wells Fargo, ‘Reaffirming Our Commitment to Communities’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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