World Cup spots are still dominating the top 10. Personally, I have a soft spot for Volkswagen, Jump on the Wagen. But Apple and GEICO are back on top…
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple Mac, ‘Behind the Mac’
#2 – Verizon Unlimited Plans, ‘Huge News’
#3 – GEICO, ‘Extreme Landscaping’
#4 – GEICO, ‘Dave Coulier Rescued From Couch’
#5 – Volkswagen, ‘Jump on the Wagen’
#6 – Apple iPhone X, ‘How to Shoot Soccer’
#7 – GEICO, ‘Soccer Celebration’
#8 – Olive Garden, ‘Sauces and Toppings’
#9 – Snickers, ‘Cheerleader / Grandma’
#10 – Mercedes-Benz Summer Event, ‘Rescue’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.