Samsung beats Apple once again, but it is GEICO who makes a come back to rank first in this week’s top 10 most talked about TV ads on social media.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – GEICO, ‘Dave Coulier Rescued From Couch’
| 7.11% Digital SOV | 2,061,327 Online views | 13,065 Social Actions | $3,450,508 Estimated TV spend |
#2 – Samsung Galaxy S9, ‘Moving On’
| 3.04% Digital SOV | 235,530 Online views | 8,636 Social Actions | $2,951,510 Estimated TV spend |
#3 -Apple iPhone X, ‘Studio in Your Pocket’
| 1.02% Digital SOV | 131,960 Online views | 2,640 Social Actions | $1,490,173 Estimated TV spend |
#4 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’
| 0.4% Digital SOV | 230,933 Online views | 187 Social Actions | $1,885,250 Estimated TV spend |
#5 – Apple iPhone X, ‘Fly Market’
| 0.39% Digital SOV | 55,812 Online views | 863 Social Actions | $1,045,433 Estimated TV spend |
#6 – 2018 Nissan Rogue, ‘Solo: Straight Down the Center’
| 0.38% Digital SOV | 4,498 Online views | 1,180 Social Actions | $1,634,471 Estimated TV spend |
#7 – Red Lobster, ‘Have Your Lobster’
| 0.37% Digital SOV | 239,218 Online views | 47 Social Actions | $3,487,381 Estimated TV spend |
#8 – Walgreens, ‘Summer Sun’
| 0.35% Digital SOV | 105,905 Online views | 616 Social Actions | $1,514,747 Estimated TV spend |
#9 – National Car Rental, ‘Suits Me’
| 0.28% Digital SOV | 47,155 Online views | 639 Social Actions | $1,638,128 Estimated TV spend |
#10 – Dunkin’ Donuts, ‘The Flavors You Love’
| 0.25% Digital SOV | 1,431 Online views | 781 Social Actions | $1,374,528 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …
