Samsung beats Apple once again, but it is GEICO who makes a come back to rank first in this week’s top 10 most talked about TV ads on social media.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – GEICO, ‘Dave Coulier Rescued From Couch’
| 7.11% Digital SOV | 2,061,327 Online views | 13,065 Social Actions | $3,450,508 Estimated TV spend |
#2 – Samsung Galaxy S9, ‘Moving On’
| 3.04% Digital SOV | 235,530 Online views | 8,636 Social Actions | $2,951,510 Estimated TV spend |
#3 -Apple iPhone X, ‘Studio in Your Pocket’
| 1.02% Digital SOV | 131,960 Online views | 2,640 Social Actions | $1,490,173 Estimated TV spend |
#4 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’
| 0.4% Digital SOV | 230,933 Online views | 187 Social Actions | $1,885,250 Estimated TV spend |
#5 – Apple iPhone X, ‘Fly Market’
| 0.39% Digital SOV | 55,812 Online views | 863 Social Actions | $1,045,433 Estimated TV spend |
#6 – 2018 Nissan Rogue, ‘Solo: Straight Down the Center’
| 0.38% Digital SOV | 4,498 Online views | 1,180 Social Actions | $1,634,471 Estimated TV spend |
#7 – Red Lobster, ‘Have Your Lobster’
| 0.37% Digital SOV | 239,218 Online views | 47 Social Actions | $3,487,381 Estimated TV spend |
#8 – Walgreens, ‘Summer Sun’
| 0.35% Digital SOV | 105,905 Online views | 616 Social Actions | $1,514,747 Estimated TV spend |
#9 – National Car Rental, ‘Suits Me’
| 0.28% Digital SOV | 47,155 Online views | 639 Social Actions | $1,638,128 Estimated TV spend |
#10 – Dunkin’ Donuts, ‘The Flavors You Love’
| 0.25% Digital SOV | 1,431 Online views | 781 Social Actions | $1,374,528 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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