This Week: The 10 Most Talked About TV Ads On Social

Samsung beats Apple once again, but it is GEICO who makes a come back to rank first in this week’s top 10 most talked about TV ads on social media.

TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.

#1 – GEICO, ‘Dave Coulier Rescued From Couch’

7.11%
Digital SOV
2,061,327
Online views
13,065
Social Actions
$3,450,508
Estimated TV spend

#2 – Samsung Galaxy S9, ‘Moving On’

3.04%
Digital SOV
235,530
Online views
8,636
Social Actions
$2,951,510
Estimated TV spend

#3 -Apple iPhone X, ‘Studio in Your Pocket’

1.02%
Digital SOV
131,960
Online views
2,640
Social Actions
$1,490,173
Estimated TV spend

#4 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’

0.4%
Digital SOV
230,933
Online views
187
Social Actions
$1,885,250
Estimated TV spend

#5 – Apple iPhone X, ‘Fly Market’

0.39%
Digital SOV
55,812
Online views
863
Social Actions
$1,045,433
Estimated TV spend

#6 – 2018 Nissan Rogue, ‘Solo: Straight Down the Center’

0.38%
Digital SOV
4,498
Online views
1,180
Social Actions
$1,634,471
Estimated TV spend

#7 – Red Lobster, ‘Have Your Lobster’

0.37%
Digital SOV
239,218
Online views
47
Social Actions
$3,487,381
Estimated TV spend

#8 – Walgreens, ‘Summer Sun’

0.35%
Digital SOV
105,905
Online views
616
Social Actions
$1,514,747
Estimated TV spend

#9 – National Car Rental, ‘Suits Me’

0.28%
Digital SOV
47,155
Online views
639
Social Actions
$1,638,128
Estimated TV spend

#10 – Dunkin’ Donuts, ‘The Flavors You Love’

0.25%
Digital SOV
1,431
Online views
781
Social Actions
$1,374,528
Estimated TV spend

Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.

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