A gin brand, a TV, and a new movie: Ryan Reynolds advertises all of it with an ad, within an ad, within an ad. Finding it hard to follow? Just watch.
Ryan Reynold is not just a great actor; he is a successful businessman and one heck of an advertiser too. Do you remember his OOO email campaign for Aviation Gin? Well, he is back, and this time the situation is very meta.
In his new ad, Reynolds pitches a Samsung TV as the best TV to watch his upcoming Netflix movie ‘6 Underground’. This makes perfect sense and showcases a real case of smart brand collaboration.
But there’s a catch. Reynolds also bought ‘a mid-roll ad’ for his own Aviation Gin brand. The result? An ad, within an ad, within an ad. And it’s absolutely brilliant! All this, in under a minute!
Work with @VancityReynolds, they said. It’s a simple video, they said. It’ll be fun, they said. 🤦♀️ pic.twitter.com/FLophvcbdg
— Samsung US (@SamsungUS) November 21, 2019
‘6 Underground’ is directed by Michael Bay and hits Netflix on December 13th.
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