Melbourne is a young and dynamic city with much to offer. It could have been easy enough for its tourist board to create a straightforward video, post it on YouTube and wait for potential visitors to find it, view it, and hope it would make them want to visit the city.
But that would not have been the right way… right?
Also Read: Experience Turkish Airlines Live On Periscope
Today, the world is going live. It’s all about interaction, about getting the inside story. And who’s better at promoting Melbourne than the people who live there? They can do so… with a great tool: Periscope.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Periscope is only efficient if you can gather enough people to watch your live stream. You have to make it interesting enough so that users will want to watch it, and even better if they want to interact with it. This is how “Play Melbourne” was born.
“Play Melbourne” is an interactive game, powered by Periscope and the people of Melbourne. The concept is simple: a smartphone is placed at the centre of a 3D printed ball sculpture, and connected to Periscope. The ball is handed over to a local resident who’s mission is to help internet users discover a part of the city. And once he is done, he can just “pass the ball” onto someone else.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is a really fun idea, that allows people from all over the world to discover the city in real-time – and through the lens of the real people who live in the city and experience it daily.
For more information and discover the campaign head over now to “Play Melbourne”.
[wysija_form id=”5″]
More from Creative Campaigns
LinkedIn Now Shows You All Ads Run On The Platform For The Last Six Months
LinkedIn is launching a new Ads tab on LinkedIn Pages displaying all Sponsored Content that advertisers have run on its …
3 Data Mistakes Social Media Managers Are Making (And How To Avoid Them)
For most social media managers, analytics is a ‘magic box’ which gives them presentation-ready reports, but truth be told, not …
12 Questions With Bryn Foweather
Please welcome this week’s 12 Questions Expert Spotlight guest, Punch Communications' Head of Social Media, Bryn Foweather.
