Do you know why even the most gruesome commercials can’t stop young people from using their phones while driving? Because they are ads.
Texting or using a phone while driving, has become the number one reason for road accidents in Israel; in most countries in fact. As if this was not enough, people are now starting to go Live while driving, and answering questions from their followers!
This trend will continue, because young people simply ignore ads. So, how do you really communicate the dangers of using your phone while driving to this younger generation? You kill their favourite vlogger, live on YouTube.
Or Yarok – The Association for Safer Driving in Israel – collaborated with BBR Saatchi & Saatchi, to launch “LIVE Longer” – a creative campaign starring one of Israel’s most loved vloggers – Ashley Waxman Bakshi. And by “starring,” I mean dying during an awful car crash, while she was vlogging live on Youtube.
To do that, BBR Saatchi & Saatchi hacked YouTube’s live feature, and broadcasted a 6-minute pre-filmed and edited video of Ashley, as if it were live.
2500 fans saw her crash “live.” Thousands of worried comments poured in almost immediately, before Ashley was shown alive and well on the video, sharing the important message that young people were now very willing to listen. By the next morning, the video was viewed by over 55,000 youngsters.
You can watch the original here.
You might also like
More from Creative Campaigns
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …
