We are all used to seeing shocking and frightening campaigns, featuring scenes from car crashes, pleas from survivors, and accurate facts about why drinking and driving should never go together.
But what about experiencing everything first hand? Why wouldn’t you want to take a closer look at the decisions that can influence your ability to drive; or those that can your protect your life?
The National Highway Transportation Safety Administration (NHTSA) launched a campaign that avoids previous clichés, and strikes a chord where it should; at your own responsibility to make the right decisions as an adult person.
The campaign, named “Last Call” is a VR experience taking you through the ritual of going out and having a good time, drinking with your friends. All you have to do is wear your headphones, switch to your mobile device (Google Cardboard preferred) or VR set, and let it sink in.
You start either at a cocktail bar or a sports bar. Pick your drink, hang out with your friends, play darts, chat with other patrons, have another drink, and ultimately drive, or call a taxi back home. It’s your choice after all.
Check out the Last Call campaign here.
You might also like
More from Creative Campaigns
Nathan Apodaca Will Join Biden’s Inauguration Day Parade
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp Is Giving Users Until May 15 To Accept Its New Data Sharing Policy
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
This Week: The 10 Most Talked About TV Ads On Social Media
The10 most talked-about TV ads on social media: GEICO comes back, Disney and WandaVision insist and Pepsi is getting ready for …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …