We are all used to seeing shocking and frightening campaigns, featuring scenes from car crashes, pleas from survivors, and accurate facts about why drinking and driving should never go together.
But what about experiencing everything first hand? Why wouldn’t you want to take a closer look at the decisions that can influence your ability to drive; or those that can your protect your life?
The National Highway Transportation Safety Administration (NHTSA) launched a campaign that avoids previous clichés, and strikes a chord where it should; at your own responsibility to make the right decisions as an adult person.
The campaign, named “Last Call” is a VR experience taking you through the ritual of going out and having a good time, drinking with your friends. All you have to do is wear your headphones, switch to your mobile device (Google Cardboard preferred) or VR set, and let it sink in.
You start either at a cocktail bar or a sports bar. Pick your drink, hang out with your friends, play darts, chat with other patrons, have another drink, and ultimately drive, or call a taxi back home. It’s your choice after all.
Check out the Last Call campaign here.
[wysija_form id=”5″]
More from Creative Campaigns
PODCAST: 12 Questions With Sarah Austin
This week I’m joined by freelance social media strategist and Head of Influencer Content at The Projects, Sarah Austin.
Getting Started With Facebook Dynamic Ads
If you’ve been using the typical ad formats such as images or carousels to promote your products on Facebook you …
Insights From The “Brands’ Permission to Speak” Report
Taking sides on a cultural issue doesn't guarantee more conversation about a brand... and more insights from this recent Splendid Communications' …
