These Barilla Spotify playlists are timed perfectly to help you cook your pasta al dente, every single time.
There are a few rules to cook the perfect pasta, but timing is probably the most important.
Related | You Can Now Search For Songs Using Lyrics On Spotify
Italians will confirm, cooking the perfect pasta is easy as long as you follow some very simple rules. Rule 1, never add oil to the waster. Rule 2, salt the water only after it boils. And rule 3, pay attention to timing to cook the perfect al dente pasta.
But different pasta shapes have different cooking times and it can get confusing and easy to miscalculate. So Barilla teamed up with Spotify to create a series of playlists whose durations correspond to the exact cooking time of its most popular pasta shapes.
The campaign, dubbed Playlist Timer, was imagined by Publicis Italy for Barilla. It includes eight Spotify playlists, ranging from 9 to 11 minutes, each associated with a particular pasta shape. From Mixtape Spaghetti to Boom Bap Fusilli, Pleasant Melancholy Penne, and Moody Day Linguine, the playlists will help you cook the perfect pasta at the sound of beautiful Italian music.
Ready to cook? Here are the eight Barilla Spotify playlists:
Mixtape Spaghetti
Boom Bap Fusilli
Moody Day Linguine
Pleasant Melancholy Penne
Best Song Penne
Top Hits Spaghetti
Timeless Emotion Spaghetti
Simply Classics Linguine
Each of the eight playlists also received a unique cover designed by eight Italian artists of international caliber.
CREDITS
Agency: Publicis Italy
Executive creative director: Riccardo Fregoso
Associate creative director: Stefano Zanoni
Digital art director: Mattia Leporale
Digital copywriter: Jacopo Trotta
Global client service director: David Pagnoni
Group client service director: Federica Papetti
Account manager: Dario Gambera
Head of social client services and strategy: Alessandro Bochicchio
Chief strategy officer: Bela Zienman
Strategy director: Monica Radulescu
Head of production: Francesca Zazzera
You might also like
More from Featured
Amazon Alexa Mimics The Voices Of Your Dead Relatives
Amazon is testing an experimental Alexa feature that allows it to mimic the voices of your dead relatives. Read that …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Street Fighter 6 Shows Off Its New Style With New Video Trailer
Street Fighter 6 will launch in 2023 but this new trailer by Capcom shows off the new more colorful gaming …
Still Looking For A PS5? You Can Request An Invite To Buy One On Amazon
You can now request an invite to buy a PS5 on Amazon. If you are chosen, you will receive a …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
Salvation Army Hits Back At Balenciaga With Truly Destroyed Sneakers
Salvation Army has hijacked the launch of the controversial launch of Balenciaga's Paris sneaker, with its own 'truly destroyed' campaign.If …