The use of #ad on Instagram grew by 42 year-on-year during 2018, according to the results of research conducted by influencer marketing company Buzzoole.
The research from Buzzoole was conducted tracking the most common ‘transparency hashtags’ across the globe, using a combination of social listening tools and previous research from the first half of 2018. FYI, ‘transparency hashtags’ usually refer to #ad, #sp and #sponsored.
The analysis shows that over 2.6M influencer-generated posts were shared on Instagram in 2018, 42% more than during the previous 12 months (2,621,741 vs 1,516,349). Moreover, the total number of engagements generated from these posts reached 2.9 billion, up from 1 billion in 2017.
Who Invests The Most On Influencer Marketing On Instagram?
According to Buzzoole, Fashion (32%), Beauty (16%) and Food & Drinks (12%) were the most active brands in influencer-generated posts in 2018.
Globally, nearly 600,000 creators were involved with brands in 2018, up 7% compared to the previous semester.
You might also like
More from Instagram
The idea behind Instagram's new "Private Likes" feature is to help users support one another and to unclog DM inboxes.
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
About six months after becoming the most-followed person on Instagram, Ronaldo has become the most-followed person ever on the platform.
Instagram is taking more decisive action against posts that may contain bullying or hate speech or that may encourage violence.