The use of #ad on Instagram grew by 42 year-on-year during 2018, according to the results of research conducted by influencer marketing company Buzzoole.
The research from Buzzoole was conducted tracking the most common ‘transparency hashtags’ across the globe, using a combination of social listening tools and previous research from the first half of 2018. FYI, ‘transparency hashtags’ usually refer to #ad, #sp and #sponsored.
The analysis shows that over 2.6M influencer-generated posts were shared on Instagram in 2018, 42% more than during the previous 12 months (2,621,741 vs 1,516,349). Moreover, the total number of engagements generated from these posts reached 2.9 billion, up from 1 billion in 2017.
Who Invests The Most On Influencer Marketing On Instagram?
According to Buzzoole, Fashion (32%), Beauty (16%) and Food & Drinks (12%) were the most active brands in influencer-generated posts in 2018.
Globally, nearly 600,000 creators were involved with brands in 2018, up 7% compared to the previous semester.
You might also like
More from Instagram
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Instagram Begins Testing NFT Sharing
NFTs are coming to Instagram, according to Head of Instagram Adam Mosseri, but it's not for everyone yet.Head of Instagram …
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Introduces Ability To Like A Story Without Sending A DM
The idea behind Instagram's new "Private Likes" feature is to help users support one another and to unclog DM inboxes.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Meta Is Debuting Avatars On Instagram And Making Them More Inclusive
The announcement marks the first time any of Meta avatars have been available on Instagram and introduces new ones on …
