The Pantone Color Institute has announced its Color of the Year 2020, a color that instills “calm, confidence, and connection.”
Every year, the Pantone Color Institute, a business unit within Pantone, highlights “top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity.”
Pantone’s Color of the Year has influenced design, product development, and purchasing decisions for over 20 years – not only in fashion or home furnishings but also in industrial design, packaging, and graphic design.
According to the Institute, this year’s Pantone Color of the Year is none other than PANTONE 19-4052 Classic Blue. As the recent announcement reads,
“A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
— PANTONE (@pantone) December 5, 2019
Classic Blue is a “restful color” that gives people peace and brings them tranquility. It’s a color that helps us concentrate and gives us clarity, centering our thoughts. It’s a color that we need in our lives today. As Leatrice Eiseman, Executive Director of the Pantone Color Institute explains,
“We are living in a time that requires trust and faith. It is a kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
So, it’s no surprise that a majority of social networks choose blue as their primary dominant colors… It’s also no surprise that a similar blue color made it into Shutterstock’s trending colors for 2020.
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