Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
For now, only business accounts will be able to schedule content, and via third-party platforms.
Related | Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
It is a big day for brands and businesses on Instagram. It seems the company has finally understood that nothing is spontaneous on the platform anymore and that brands need to plan their content in advance. Revelation…
Instagram launched a new feature on the Instagram Graph API Platform that allows Business accounts to schedule and publish posts to their Instagram Feeds from third-party platforms.
“We’ve heard from businesses that they don’t publish content to Instagram spontaneously, but rather plan their posts ahead of time to best connect with their audiences. Some businesses also plan their posts across distributed teams with complex approval processes. With the Content Publishing API, businesses can now more easily plan campaigns and build internal processes around publishing content using the platform of their choice.”
The new Instagram Content Publishing API will support scheduling and publishing single photo or video posts to Instagram Feed. That means no carousel, sorry. Each Instagram Business account will be limited to 25 API-published posts within a 24-hour moving period. That limitation will not impact any other publishing methods, directly on the app or cross-posted from Facebook Creator Studio.
But who posts more than 25 times a day on Instagram anyway?
To start using the Instagram Content Publishing API developers must apply via the Facebook App Review process and comply with Facebook Developer Policies and Platform Terms. More information can be found here.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …