The New Instagram Content Publishing API Makes Scheduling Posts A Reality

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Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.

For now, only business accounts will be able to schedule content, and via third-party platforms.

It is a big day for brands and businesses on Instagram. It seems the company has finally understood that nothing is spontaneous on the platform anymore and that brands need to plan their content in advance. Revelation…

Instagram launched a new feature on the Instagram Graph API Platform that allows Business accounts to schedule and publish posts to their Instagram Feeds from third-party platforms.

“We’ve heard from businesses that they don’t publish content to Instagram spontaneously, but rather plan their posts ahead of time to best connect with their audiences. Some businesses also plan their posts across distributed teams with complex approval processes. With the Content Publishing API, businesses can now more easily plan campaigns and build internal processes around publishing content using the platform of their choice.”

The new Instagram Content Publishing API will support scheduling and publishing single photo or video posts to Instagram Feed. That means no carousel, sorry. Each Instagram Business account will be limited to 25 API-published posts within a 24-hour moving period. That limitation will not impact any other publishing methods, directly on the app or cross-posted from Facebook Creator Studio.

But who posts more than 25 times a day on Instagram anyway?

To start using the Instagram Content Publishing API developers must apply via the Facebook App Review process and comply with Facebook Developer Policies and Platform Terms. More information can be found here.